PASS GUARANTEED SALESFORCE-MARKETING-ASSOCIATE - SALESFORCE CERTIFIED MARKETING ASSOCIATEEXAM HIGH HIT-RATE UPDATED CBT

Pass Guaranteed Salesforce-Marketing-Associate - Salesforce Certified Marketing AssociateExam High Hit-Rate Updated CBT

Pass Guaranteed Salesforce-Marketing-Associate - Salesforce Certified Marketing AssociateExam High Hit-Rate Updated CBT

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 3
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 4
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 5
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

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Sample Salesforce-Marketing-Associate Questions & Salesforce-Marketing-Associate Test Dumps.zip

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Salesforce Certified Marketing AssociateExam Sample Questions (Q103-Q108):

NEW QUESTION # 103
A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest.
Which content block should the associate use to create this content?

  • A. Dynamic Content Block
  • B. Reference Content Block
  • C. A/B Test Content Block

Answer: A

Explanation:
For a marketing associate at Cloud Kicks who wants to display different variations of content in an email based on a subscriber's interest, the Dynamic Content Block is the ideal tool. Dynamic Content Blocks in Salesforce Marketing Cloud allow marketers to create rule-based content variations within an email, where the content displayed to a recipient changes based on specific criteria related to the recipient's attributes or behaviors, such as their interests.
This capability enables the creation of highly personalized and relevant email experiences, as the content each subscriber sees can be tailored to their specific preferences or actions, enhancing engagement and effectiveness.
References: Salesforce Marketing Cloud documentation on Content Builder includes detailed instructions on using Dynamic Content Blocks, outlining how to set up rules and conditions for displaying content variations within emails.


NEW QUESTION # 104
Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.
How would NTO benefit from using multiple business units in Marketing Cloud?

  • A. By limiting the creation of new items for NTO's campaigns
  • B. By eliminating the need for user roles and permissions
  • C. By restricting access to NTO's brand-specific content

Answer: C

Explanation:
Using multiple business units in Marketing Cloud allows Northern Trail Outfitters (NTO) to manage its multiple divisions and brands more effectively by restricting access to brand-specific content. Each business unit can be set up to represent a different brand or division, with its own content, subscribers, and user permissions. This organizational structure ensures that marketing initiatives remain distinct and relevant to each brand, while also maintaining data integrity and security by controlling user access to specific business units and their associated content.


NEW QUESTION # 105
The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone.
What should an associate utilize to prevent users from accidentally editing or deleting these data extensions?

  • A. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.
  • B. Use Manage Data Extension Policies to prevent users from modifying or deleting this data extension.
  • C. Use Roles & Permissions to set modify and delete permissions for key data extensions.

Answer: C

Explanation:
To prevent users from accidentally editing or deleting critical data extensions, an associate should utilize Roles & Permissions within Salesforce Marketing Cloud. This feature allows administrators to define and assign specific permissions to different users or roles, restricting their ability to modify or delete key data extensions. By carefully managing these permissions, organizations can protect important data from unintended modifications or deletions, ensuring data integrity and security.


NEW QUESTION # 106
Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries.
Which feature is configured in an account to meet these requirements?

  • A. Reply Mail Management
  • B. From Address Management
  • C. Delivery Profiles

Answer: A

Explanation:
To avoid auto-responses from filling up the customer service inbox, Cloud Kicks should configure Reply Mail Management (RMM) in their Salesforce Marketing Cloud account. RMM is a feature that handles replies to emails sent from Marketing Cloud, including managing auto-responses. With RMM, automatic replies, such as out-of-office notifications, can be filtered out or redirected to a specific email address, ensuring they do not clutter the customer service inbox.
This allows customer service staff to focus on genuine customer inquiries and provide timely and effective support. RMM can be customized to suit different operational needs, ensuring that only relevant replies reach the customer service team.


NEW QUESTION # 107
A marketing associate at Cloud Kicks is asked if a recent email was tested to ensure it renders correctly in a particular email client, How should the associate respond?

  • A. There are partner integrations that will allow inbox testing directly in Preview and Test.
  • B. The layout preview in Preview and Test is representative of all email client rendering.
  • C. The associate would need to send a test email to every email client manually to confirm.

Answer: A

Explanation:
Salesforce Marketing Cloud integrates with tools like Litmus and Email on Acid for inbox rendering tests, allowing users to check how emails render across multiple email clients directly within the platform's Preview and Test feature. These tools offer a visual preview of how emails appear on various devices and email clients, streamlining the testing process.
* Why Not Rely Solely on Layout Preview: While the layout preview in Salesforce provides a general view, it does not account for the specific quirks of each email client. Tools like Litmus offer a more accurate and comprehensive solution.
* Salesforce Documentation Reference: Refer to Salesforce Marketing Cloud's guide on email preview and testing.


NEW QUESTION # 108
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